Companies that build infrastructure software are often met with the conundrum of whether to sell their own hardware with their software running on top of […] Read More
For the ones looking to build a lasting business, as opposed to a one-off hit, the key to success depends on more than just momentary […] Read More
We live in world where every product and company claims to be “user-centric”. It is much more of a buzz word now rather than a […] Read More
To break into the enterprise software industry, products need to be designed in a way that makes their value stand out, and more. Great product […] Read More
As discussed previously, the price of your product must be communicated in terms of the value the product provides to the customer. If the customer […] Read More
Good product managers understand the problem space, ask the Five Whys, and stick to first principles. Great product managers effectively translate all of this into […] Read More
Your pricing strategy must manifest in more than an arbitrary set of tiers or a “promotional” discount. It must be more than a plain analysis […] Read More
Why has generating word-of-mouth buzz become so popular among marketing strategies in recent times? One-word answer: Technology. Read on to understand why you should get […] Read More
I recently had a phone conversation with John, an Xfinity representative from Portland, about transferring my service to a different location. He pitched a couple […] Read More
Modern day design processes promote an iterative discovery technique wherein solution concepts are prototyped, tested, and improved until a point of convergence is reached. The […] Read More